Learn
How leasing campaigns work.
The framework, the rules and the playbook, in plain words with pictures. Written from Redlands, California.
Basics · 4 min
What is a leasing campaign?
A website waits for people. A campaign goes and gets them, answers them, and follows up until they decide.
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Framework · 6 min
The Leasing Campaign Framework: six stages
Hook, land, answer, tour, follow up, lease and review. What happens at each stage, and why.
The rules · 5 min
Before you publish: the California rental ad checklist
Ten checks to run on every ad, text, email and page before it goes live.
The rules · 6 min
Fair housing words: what to write, what to avoid
Describe the property, never the people. The California word list, by topic.
The rules · 5 min
Texting renters legally: A2P 10DLC, consent and STOP
The texting rules in plain words, with the exact consent box we use.
Ads · 4 min
Static or video? What actually hooks a renter
Simple ads win new people. Video wins people who already know you. Here is how to use both.
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Before you market apartments in California, read this.
The full compliance guide: every rule behind these articles, with sources.
Get the guideLeasing Campaigns
2026 edition · CaliforniaBefore you market apartments in California, read this.The Apartment Marketing Compliance Guide16protected classes in California.