Every campaign we run follows the same six stages. Each one fixes a specific way leads get lost.
tangeloredlands Renovated 1 & 2 beds, 7 min to State Street. Pets welcome. Equal Housing Opportunity.
Tangelo RedlandsTangelo RedlandsTangelo Redlands
"They texted me back in seconds on a Tuesday night. Toured Saturday, signed Wednesday."
Google review · requested 30 days after move-inHook
Why: People scroll fast and decide in about a second. A clear price and a real photo beat a clever video with people who don't know you yet.
How: Simple static ads with one real photo, the all-in price and the special. Run them in Meta's Housing category. Save video for retargeting and the site.
Land
Why: Most renters compare 3 to 4 sites and pick a neighborhood before a building. Make your page the easy one to say yes to.
How: Send ads to a leasing site, not the homepage: one property, one offer, every fee in the price, and always a next step.
Answer
Why: Renters shop several places at once. Many properties still take 2 to 8 hours to reply, and the first good answer usually gets the tour.
How: Reply within minutes, 24/7, by text, email and chat. A missed call gets a text back in seconds.
Tour
Why: A booked tour still has to happen. People forget, and life gets in the way.
How: Instant confirmation by text, a reminder the day before and another 2 hours out. A no-show gets a one-tap rebook.
Follow up
Why: Most people don't decide on the first visit, and silence feels like a no.
How: A short sequence after the tour, with the home they liked and a link to hold it. It stops the second a person replies.
Lease + review
Why: You can't improve what you don't measure, and the next renter trusts reviews more than ads.
How: Track every lead to the signed lease, tell Meta who leased, and ask every new resident for a review.
Two layers under every stage
Fair housing words and images, the Housing ad category, texting consent, email law, all-in pricing and honest AI, built into every template.
Every lead, reply, tour and lease lands in Manager View, so you see exactly what the campaign did.
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