Texting renters legally: A2P 10DLC, consent and STOP

Research, not legal advice. Rules change. Check the current law, or ask a California fair housing attorney, before you rely on this.

Texting is the fastest way to reach a renter. It's also the channel with the biggest fines: $500 per text, up to $1,500 if willful. Here's how to do it right.

$500per text without consent ($1,500 if willful)

9–8send only 9 a.m. to 8 p.m., renter's time

10DLCregister every brand, or carriers block you

1. Get written consent, the right way

Put an unchecked box next to the phone field. The exact wording we use:

By checking this box, I agree to receive marketing texts from [Property] at the number above, which may be sent using automated technology. Consent is not a condition of leasing. Msg frequency varies. Msg & data rates may apply. Reply HELP for help, STOP to cancel. Terms Privacy

Save the time, the page, the IP address and the exact wording for at least four years.

2. Register on 10DLC (A2P)

Every business texting from a regular 10-digit number must register its brand and campaign. Carriers have blocked unregistered traffic since February 2025. Registration often takes 1 to 3 weeks, so start on day one.

3. The sending rules

Only 9 a.m. to 8 p.m. in the renter's time zone.
Honor STOP right away.
Also "unsubscribe," "please stop" and similar replies. The legal maximum is 10 business days. Don't wait.
Same text, same timing, for every lead.
No branches on household size, income source, language or name.
Never ask about children, disability, vouchers, religion, origin or immigration by text.
A form inquiry is not marketing consent.
It allows a reply about their question, not ongoing promotions.