A leasing campaign is a planned push to fill specific apartments. It has four parts (an offer, ads, a landing page and a follow-up system) and it's measured all the way to the signed lease, not to clicks.
Website vs. campaign
- Waits for people to find it
- Serves everyone: residents, owners, jobs
- Many links, many goals
- Changes take a ticket and a week
- Rarely tracks what leased
- Goes and gets renters with ads
- One property, one offer, one button
- Replies in seconds, day or night
- Updated the same week the special changes
- Measured to the signed lease
You still need your website. It's the storefront for people who already know your name. The campaign is the checkout lane where your ads send people.
The four parts
A real reason to act now: a price, a special, a move-in date.
Simple static ads to reach new renters. Video to bring back the curious.
A leasing site built to book tours, with every fee in the price.
A reply in seconds, tour reminders, and follow-up until they decide.
When you need one
- Move-outs are coming
A 48-unit building with average turnover has a move-out about every two weeks.
- Units sit longer than 30 days
The US average is about 34 to 41 days to fill an apartment. A good target is 25 to 30.
- You are running a special and leads are slow
- A new building is leasing up
Lease-ups need a steady, measured flow of tours, week after week.
- Nobody can say which ad brought which lease
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