Every lead answered.
Every tour booked.
For property managers with 1 to 15 properties. We run the whole campaign: the leasing site, the ads, a reply in seconds, the booked tour, the review. One flat price per property.
- Month to month
- Fair housing built in
- Works with your leasing software
Built by the team behind the leasing pages and lead system for INTRO student housing in Cleveland and Columbus. And three live demo properties you can test tonight.
Read the INTRO case study →Most leads are lost after the click.
Renters shop several places at once and book with whoever answers first. Here's what that looks like in numbers.
of online property inquiries never get a reply
Mike DelPrete secret-shopping study, 2024of renters expect an answer by the end of the next day
Apartments.com renter survey, May 2025 (via LetHub)renters weigh online reviews before they rent
NMHC / Kingsley renter studya day is what one empty $2,500 apartment costs you
Our math: $2,500 × 12 ÷ 365
Bay AreaSacramentoCentral ValleyLos AngelesRedlands · HQPalm SpringsSan DiegoBased in Redlands. Built for California.
We live and work in the Inland Empire, a short drive from LA, Orange County, San Diego and Palm Springs. We know California's rules because we work under them every day: 16 protected classes, all-in pricing, texting consent, Spanish-language leasing. Arizona and Nevada are right next door, and they're next.
- Bay Area
Tight markets, where the fastest reply gets the tour.
- Sacramento
Growing demand and a lot of new buildings competing.
- Central Valley
Price-sensitive markets, where every fee shows.
- Los Angeles
Lease-ups and concessions: the offer has to work.
- Redlands & the Inland Empire
Home base. Garden communities, new builds, and the people we see every week.
- Palm Springs & the desert
Seasonal demand, where a fast reply matters even more.
- San Diego
Coastal demand and fast-moving inventory.
Watch one campaign, start to finish.
tangeloredlands Renovated 1 & 2 beds, 7 min to State Street. Pets welcome. Equal Housing Opportunity.
Tangelo RedlandsTangelo RedlandsTangelo Redlands
"They texted me back in seconds on a Tuesday night. Toured Saturday, signed Wednesday."
Google review · requested 30 days after move-inThree example builds. Go break them.
Book a tour, ask the chat something hard, then open "Manager view."
Tangelo Redlands
The everyday property: 48 homes, classic and renovated, specials, pets, the pool courtyard.
See the build →
Kestrel Arts District
A building that isn't open yet: founding spots, a floor-by-floor picker, priority deposits.
See the build →
Stacks Riverside
Per-bed pricing, roommate matching, and a whole section for parents.
See the build →Demo properties are fictional, and their photos are AI renderings. Every form, the chat and the follow-up work for real.
See every lead, live, across every property.
Every lead, its source, its reply and its outcome. No more "did anyone call them back?"
- Every lead with its ad or listing source
- The full story: texts, emails, chat, tour, outcome
- Tours today, no-shows to rebook, leases this month
- One login for all your properties
One flat price. No nickel-and-diming.
You pay us per property. You pay Meta for ads, directly, on your own card. That's the whole bill.
Always-On Leasing
Any building with regular move-outs.
- Setup $500, waived for founding clients
- Ads management $250 to $500/mo, waived for founding clients
- Month to month
Typical ad budget: $300 to $1,200 a month, paid to Meta on your card
See what's includedLease-Up
New buildings, or lots of empty units at once.
- 3-month minimum, then it drops to Always-On
- Ads management included
- A new special each month if you want one
Typical ad budget: $1,500 to $3,000+ a month, paid to Meta
See what's includedLeasing + Website
Owners who also want a main website.
- Main website $2,500 one-time
- Or included with a 12-month agreement
- theirbuilding.com for Google, leasing.theirbuilding.com for ads
Ad budget depends on the plan you pair it with
See what's includedYou have three options. Here they are side by side.
| Big agency | Software you run | Leasing Campaigns | |
|---|---|---|---|
| Price per property | $2,000 to $6,000 / mo | $25 to $500 / mo, plus your time | $500 / mo, flat |
| Contract | Often 12 months | Varies | Month to month |
| Who sets it up and runs it | They do, slowly | You do | We do |
| Leasing site built to book tours | Sometimes | No | Yes |
| Reply in seconds, 24/7 | Varies | Yes, if you set it up | Yes |
| Ads made and run | Yes, at a markup | No | Yes, you pay Meta directly |
| Fair housing and texting rules built in | Varies | Partly | Yes, it's our specialty |
| Who you talk to | An account manager | A help desk | The person who built it |
Agency pricing is from published industry ranges (LeaseRadius, Brindle Digital). Software ranges are from public pricing for AI leasing add-ons. Your mileage will vary; ours is on this page.
We know the rules, so your ad account and your number stay safe.
The mistakes that get managers fined are built out of every template.
Fair housing
Every ad describes the property, never the people. Meta's Housing category, every time. Equal Housing Opportunity on everything.
Texting (A2P 10DLC + TCPA)
Registered numbers, clear written consent on every form, texts only 9am to 8pm, and STOP always works.
Email (CAN-SPAM)
A real sender, a working unsubscribe, and warmed-up sending so your messages land.
All-in pricing
The total monthly price, with every required fee, is the biggest number. California expects it.
Honest images
No AI photos of real apartments, ever. Altered photos get labeled.
AI that tells the truth
Our chat says it's automated, answers "Do you take Section 8?" with "Yes, all lawful sources of income," and hands accommodation questions to your team.
Before you market apartments in California, read this.
The California Apartment Marketing Compliance Guide: the fair housing, texting, email and ad-platform rules for apartment marketing in California, in plain words.
- The ten rules that prevent most fair housing problems
- The word list: allowed, use caution, not allowed
- California's 16 protected classes and what they mean for your ads
- Meta, Google and TikTok housing rules
- Texting and email: consent, quiet hours, 10DLC, spam law
Research, not legal advice. Researched October 2026; we re-check it before every release.
You talk to the person who builds it.
I'm Demetrious. I've built leasing sites and lead systems for companies for years, including INTRO in Cleveland and Columbus. Now I'm bringing it to the West Coast, from Redlands.
How leasing campaigns work, in plain words.
Questions property managers ask first.
Do I need a long contract?
No. Always-On is month to month. Lease-Up has a 3-month minimum. A main website is included only with a 12-month agreement; otherwise it's $2,500 once.
Who owns the ad account?
You do. You own the ad account and page and pay Meta with your own card. We get partner access and do the work. We never mark up your ad spend.
Can I keep my office number?
Yes, your office number stays exactly as it is. Our tracking number goes on our ads and pages, so every lead is measured, and it forwards to your team.
Does it work with Entrata, AppFolio, Yardi or RentCafe?
Yes. Every lead also goes to your leasing software (usually by its lead email), so your team keeps working the way it does now.
Who actually talks to my renters?
Your leasing team. Our system answers the first questions from your published prices and facts, books the tour, and hands every conversation to your staff. It never negotiates rent or takes applications.
Do you do Spanish?
Yes. Spanish leasing pages and Spanish follow-up texts are available, which matters across California. One heads-up we give every client: if you negotiate a lease mainly in Spanish, California requires a Spanish translation of the lease.
See what your empty units cost you.
Two minutes with the calculator, or 15 minutes with us. Bring one live ad or listing and we'll tell you what we'd change.